Ghosts is an AI content engine for law firms and the SEO agencies that serve them. It provides high-quality humanized content creation with a multi-agent writing system. The content engine has built-in content regulatory compliance that runs through the content drafting pipeline. It allows law firms and SEO agencies to scale and automate content creation, including review approvals and content gap identification. Ghosts researches competitive market data to ensure content is drafted with trust and authority signals, giving it the best chance to rank in search engine and AI answer results.